FOR IMMEDIATE RELEASE

MUZAK brings new dimension to branding...

February 27, 2005, JACKSON, MS- Millions of callers are put on hold each day. How many of them are yours? It’s an important question to ask and a definite opportunity to consider—an opportunity to speak to a listening audience of interested customers. In fact, the on-hold audience makes up the largest captive market audience in America. With a carefully crafted mix of music and messages, you can engage your callers, meet their expectations and accomplish your goals.

Think about it. A lot can happen in 60 seconds. Your callers can hang on, or hang up. Every second counts when you consider that silence makes an estimated 66% of callers hang up, and 33% of those callers never call back! Muzak’s Marketing On Hold can reduce hang-ups by 50% and will keep your customers on the line longer, boost sales, and provide important information.

MUZAK, offered to the Jackson area through Metro Communications, is excited to help your business promote your unique brand even during these on-hold minutes.

The branding professionals at Muzak understand that achieving the right brand voice is essential to your business. Your voice is about more than the spoken word; it conveys a distinct image, energy and style that are crucial in communicating and connecting with your customers.

Muzak works to understand and capture your brand voice to develop a targeted and strategic voice campaign designed to connect directly with your customers and support your other marketing initiatives. Our professional scriptwriters, voice talents, sound technicians and production engineers create customized programs that powerfully communicate your message and “speak your business.” More than 80,000 businesses around the world subscribe to Muzak Voice through our on-hold and in-store services.

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